Delmy Gooch, magazine creator, shared her story. I was touched be in ways that only the heart can explain. Born in El Salvador, raised in the US Military - the arcs in her story are usually reserved for Hollywood fiction. I knew that her backstory would touch the heart and inspire. I approached Delmy with the script that I penned titled, "Slow Drip."
The "dripping faucet" metaphor would be used to represent her struggles. These drips/struggles would eventually fill her cup and at that point her goal of creating her own magazine would be accomplished.
We decided to create a web campaign that would launch with 3 teases.