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SLOW DRIP:
The Story of DGaray Magazine

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Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in heart forever.

Ancient Proverb

Delmy Gooch, magazine creator, shared her story. I was touched be in ways that only the heart can explain. Born in El Salvador, raised in the US Military - the arcs in her story are usually reserved for Hollywood fiction. I knew that her backstory would touch the heart and inspire. I approached Delmy with the script that I penned titled, "Slow Drip."

The "dripping faucet" metaphor would be used to represent her struggles. These drips/struggles would eventually fill her cup and at that point her goal of creating her own magazine would be accomplished.

We decided to create a web campaign that would launch with 3 teases.

Teaser #1

Designed to spark curiosity.

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Teaser #2

Defining "Slow Drip"

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Teaser #3

What is this really about?

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This is 'Slow Drip"

The story of DGaray Magazine

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